It's Not About the Cards

Today, of course, is Easter.  And with a holiday comes another episode of The Hallmark Hall of Fame, the longest-running television series ever to have a single sponsor.  Hallmark has been putting out quality television for decades, and there are a good amount of households who will not answer the phone when this show is on.  They won't say, "I'm watching 'Promise,' or 'Decoration Day.'"  All they need do is say, "I'm watching Hallmark Hall of Fame, and the caller knows they can call when the show is over.

If a movie is particularly good and suitable for all ages, we give it a "Hallmark quality."  No better compliment can be given to it.

Once in a while, the film won't be as well received.  This doesn't happen often, but on those rare occasions, the commercials continue to shine.  As odd as it sounds, they do.  The Hallmark Hall of Fame is the one show where people constantly look forward to the commercials.  Forget the Super Bowl.  You may look forward to those that air during the game, but you're tired of them by the end of the fourth quarter, and certainly by the end of the week.


                                                                                 


Like the films, the commercials deal with relationships.  And that's why we love them so much.  There's an innocence in the commercials television rarely sees and has been missing for a long, long time.  The movies have a standard they stick to, and Hallmark promises this isn't going to change.

The Hallmark Hall of Fame has been around longer than a good amount of those reading this blog.  It will more than likely be around longer than us, as well.  One-third of all Oscar winners have appeared in these shows, and they have won all sorts of Emmy and Peabody Awards, making it the most honored show in television history.  But it's not about the cards, it's not about the awards.

It's about relationships, and that is what makes it all worthwhile.